The task was to create a corporate design and conduct a marketing analysis for Vier Waldkircher. It is German company composed of 4 small companies. All four of them originated from one region Waldkiche in Germany. The first one produces chocolate; the second one produces wine; the third one produces clothes; the fourth one produces furniture.
The plant in logo symbolizes the region, which is known for its amazing nature. Also, plant illustrates that all the products are made with natural materials. The circle is the symbol for the unit. … The logo could also be used in 4 different colours, which is important for various occasions where they can promote their brand identity so that the customer can understand quickly which company it is and where it was situated.
Print advertisement in magazine