Crypto Portfolio and Taxes
Accointing by Glassnode
In 2022, I contributed to the complete redesign of Accointing.com, a platform for crypto tax filing and portfolio tracking, following its acquisition by Glassnode. Collaborating with a team of designers, I helped revamp the brand identity, digital assets, and user experience. The redesign yielded significant results, including a 12% increase in website conversion rates and a 6% boost in revenue.
Overview
Accointing.com simplifies crypto tax filing and portfolio management through its mobile app. After being acquired by Glassnode, the platform required a refreshed design to align with its new parent company’s standards and appeal to a broader audience. Working alongside a talented team, I played a key role in delivering a cohesive and user-focused redesign that enhanced brand performance across multiple touchpoints.
Aproach
- Collaborative Teamwork
- Worked closely with junior designer Tobi Oke, Head of Design Lea Filipo, and Product Designer Paola Sanchez to ensure a seamless redesign process.
- Design Refresh
- Created a modernized aesthetic that balanced Accointing’s identity with Glassnode’s standards.
- Focused on clean, user-friendly interfaces for the website and mobile app.
- Standardization
- Developed reusable templates for social media, newsletters, and marketing campaigns to streamline future efforts.
- Iterative Testing
- Conducted usability tests and incorporated user feedback to refine the design further.
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Results
Social Media Impact
- Achieved a 30% increase in social media followers through enhanced visual content and consistent branding.
- E-newsletters saw a 42% higher open rate, reflecting better audience alignment and interest.
- Reduced campaign launch times by 28% with standardized templates.
- Increased revenue by 6%, driven by improved user trust and experience.
- Boosted website conversion rates by 12%, translating into more user sign-ups and app downloads.
View Live Project
