Making crypto taxes less terrifying
Accointing
Crypto is exciting. Taxes are not. For most investors, the idea of filing crypto taxes triggers confusion, stress, and procrastination. The tools in the market often reinforce that fear with complex dashboards, technical jargon, and the typical dark Web3 aesthetic.
Overview
ccointing is a crypto portfolio tracking and tax reporting platform that helps users import transactions from exchanges and generate tax reports.
The company had two main products:
- Desktop platform for filing crypto taxes
- Mobile app for tracking crypto portfolios
While the product solved a real problem, the brand identity and marketing communication didn’t clearly communicate the simplicity of the process.
The redesign focused on building a cohesive brand system that would connect product and marketing while making taxes feel less intimidating.
Aproach
- Collaborative Teamwork
- Worked closely with junior designer Tobi Oke, Head of Design Lea Filipo, and Product Designer Paola Sanchez to ensure a seamless redesign process.
- Design Refresh
- Created a modernized aesthetic that balanced Accointing’s identity with Glassnode’s standards.
- Focused on clean, user-friendly interfaces for the website and mobile app.
- Standardization
- Developed reusable templates for social media, newsletters, and marketing campaigns to streamline future efforts.
- Iterative Testing
- Conducted usability tests and incorporated user feedback to refine the design further.
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Results
Social Media Impact
- Achieved a 30% increase in social media followers through enhanced visual content and consistent branding.
- E-newsletters saw a 42% higher open rate, reflecting better audience alignment and interest.
- Reduced campaign launch times by 28% with standardized templates.
- Increased revenue by 6%, driven by improved user trust and experience.
- Boosted website conversion rates by 12%, translating into more user sign-ups and app downloads.
View Live Project
