Organic Food Supplements
Amunche
Young brand from Germany that is selling in europe organic food supplements.
Name os the brand is Amunche. The word originates from the language of the Mapuche, a tribe from Chile. Amunche means journey/ traveller.
Overview
In the summer of 2020, I collaborated with Amunche, a German company specializing in organic food supplements. The brand, aimed at health-conscious European millennials, focuses on promoting sustainability, supporting South American communities, and encouraging a healthy lifestyle. My role was to craft a distinctive visual brand language for their Instagram presence.
Aproach
Research and Discovery
- Analyzed the preferences and habits of European millennial audiences.
- Studied competitor strategies and trends in the organic supplement industry.
Concept Development
- Created mood boards and style guides to define the brand’s visual tone.
- Incorporated sustainable and vibrant elements reflecting Amunche's South American roots.
Design Execution
- Developed templates and visuals for storytelling, recipes, hacks, and promotional content.
- Focused on integrating the brand's values through typography, color palettes, and imagery.
Iterative Feedback
- Worked closely with the client to refine the designs and ensure alignment with their vision.
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Results
- Significant Growth in Engagement
- Instagram followers increased by 30%, reflecting improved brand visibility and audience connection.
- Likes on posts grew by 60%, showcasing the effectiveness of the new visual identity in capturing attention and driving interaction.
- Positive Client Feedback
- The client praised the visual overhaul for aligning with Amunche’s values and mission.
- Enhanced Brand Identity
- Established a cohesive and recognizable Instagram aesthetic, strengthening Amunche’s position as a lifestyle-oriented organic brand.
- Content Versatility
- Provided tools for ongoing storytelling, promotional content, and audience engagement, allowing Amunche to maintain a consistent and appealing presence.
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