Brand Identity for Public Speaking company
Berlin speaking
Berlin Speaking works globally with startups and entrepreneurs to enhance their pitching abilities and secure critical investments. Tasked with refreshing the brand’s identity, I crafted a modern, approachable aesthetic and cohesive communication strategy that resonates with its target audience—scientists and founders. By redefining the brand’s look and feel, I enabled Berlin Speaking to stand out in a competitive market and better connect with its audience.
Overview
Berlin Speaking, a Berlin-based company helping startups and entrepreneurs refine their pitching skills, needed a complete brand overhaul to align with its ambitious mission. The goal was to create a professional yet innovative identity that would attract “modern nerds,” including scientists and startup founders, while effectively communicating its core values.
Aproach
- Discovery Phase
- Conducted in-depth workshops with Pascal Heymann to identify the brand’s mission, tone of voice, and core values.
- Analyzed competitors and audience preferences to inform the design strategy.
- Brand Identity Design
- Created a brand book detailing fonts, colors, and visual elements, including a pixelated illustration filter for a modern, tech-savvy appeal.
- Designed marketing materials such as posters, social media templates, and slide decks.
- Website Design and Development
- Designed a clean, user-friendly website optimized for conversions.
- Built and implemented the site on Webflow, ensuring responsiveness and ease of use.
- Iterative Feedback and Collaboration
- Maintained close collaboration with the client to ensure alignment with their vision and audience needs.
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Results
Results
- Significant Growth
- Workshop subscription rates increased by 60%, demonstrating the effectiveness of the new brand identity.
- Stronger Brand Recognition
- A cohesive and modern aesthetic positioned Berlin Speaking as a trusted partner for startups and entrepreneurs.
- Enhanced Digital Presence
- The new Webflow website attracted more visitors and facilitated workshop sign-ups.
- Positive Client Feedback
- The client praised the work for successfully aligning with their vision and helping to expand their reach.
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