Glassnode
Overview
As the Lead Brand Designer at Glassnode, I spearheaded a comprehensive brand overhaul to modernize the company’s visual identity and improve user engagement across digital and physical touchpoints. Leading a team of designers and collaborating with external freelancers, I was responsible for creating a cohesive brandbook that defined new colors, fonts, and the overall visual language. This redesign spanned multiple platforms, including a complete website revamp, social media templates for Twitter and LinkedIn, newsletters, reports, pitch decks, and conference stands. The new brand identity not only aligned more closely with the company's evolving vision but also provided a consistent and professional image across all communication channels.
Aproach
Results
Project details
We began with a Brand Discovery Workshop where we defined "the why," "the how," and "the what" of Glassnode. This process also involved establishing the brand personality and tone of voice. My team and I then generated multiple design proposals, refining them through presentations and iterations until we achieved the final result. My responsibilities included managing all brand assets, illustrations, marketing materials, and a full website redesign.
The results were impressive:
- A 40% increase in social media followers
- A 30% higher open rate for e-newsletters
- A 30% reduction in time required to launch new campaigns due to standardized templates
- A 4% increase in revenue
- A 22% uplift in website conversion rates
This project not only redefined Glassnode's brand identity but also significantly enhanced its market presence and operational efficiency.
